013 #REVIVER

The #REVIVER Collection is dedicated to the idea of a second chance in life. #DAMUR envisions applying upcycling principles not only to clothes but also to other aspects of life. From casting models that went through hardship and found that through fashion, they were afforded a second chance in life, to using flowers that would have been passed their sell-by date and discarded, if they weren’t utilized in our show. #DAMUR wants to invite people to think about how our culture of consumption and disposal could be shifted into something more sustainable. How there is a lot more value in objects that we consider to no longer have a purpose and can still be revived if we put in the effort of lending creativity.

Photographed by © Lina Grün and ©Indigo Lewisohn @indigo_lewisohn