012 #IMPACT ZONE
#IMPACT ZONE manifested the chaotic but electric character of humans and waves, binding them together while fighting the restrictions of society. Furthermore, #DAMUR spotlighted the neglected aim of humanity to surpass themselves instead of fleeing into the more comfortable digital world through the inspiration of ocean, waves, and surfing. These inspirational factors made #DAMUR combine beach vibes and high-end streetwear, where straps play a leading role, representing the constraints of daily life as we free ourselves of those binds and follow the urge to transcend again.
