SIZEQUEEN is #DAMUR’s AW26 headline concept presented during Berlin Fashion Week 2026, a bold exploration of our collective obsession with more: more beauty, more perfection, more power.

Through three immersive acts - MORE, MEASURE, ENOUGH - the show transforms the runway into a living stage where oversized meets undersized, fashion meets endurance, and vanity meets vitality.
It’s not about being bigger or smaller - it’s about feeling alive.

SIZEQUEEN challenges the idea that our worth can be measured in numbers, sizes or likes. It flips the cult of “more” from centimeters and clout to capacity, energy and emotion.
Here, fashion becomes movement; the body becomes language; and aliveness becomes the ultimate luxury.

More than a show, SIZEQUEEN is a celebration of body freedom, stamina and self-expression — a reminder that enough is not a limit, but a beginning.