017 Safe Place
On February 4, 2025, #DAMUR hosted an immersive runway event at Berlin’s KitKat Club, blending fashion with self-expression, breaking down boundaries, and rejecting societal expectations. The AW25 collection emphasized individuality, celebrating real bodies and identities while embracing sustainability. Using upcycled materials like discarded velvet and neoprene, the garments defied gender norms and highlighted versatility, body positivity, and eco-conscious design.
The show unfolded in five acts—Sensual, Pain, Anonymous, Obsession, and Sanctuary—each telling a different part of the human experience through fashion. Models wore clothing that adapted to their bodies, challenging conventional beauty standards. The collection’s final act, "Sanctuary," symbolized empowerment and self-autonomy, urging attendees to embrace their own truth.
The event was more than just a fashion show; it was a movement—an immersive experience that blurred the lines between performer and audience. In collaboration with BarcodeBerlin, bold designs like underwear and harnesses added to the rebellious spirit, making the night a celebration of freedom, identity, and resistance.
Photo Credit: Jens Kowall
