DAMUR 005 #thisisTRANS AW19

DAMUR GmbH presents their newest collection 005 for AW19.

In the newest collection, episode 005 for AW19 DAMUR breaks down the stigma in us, our clothing, our expression. #thisisTRANS

We are all both open and closed, both quiet and loud, both male and female.

No one is fully one thing, unlike the generalized labels of modern society suggest.

Today the rights of many individuals who dare to express their selves all over the world are threatened. DAMUR 005 reminds us all that we are all #Trans and we all are not only one note. 

We don´t see clothing for men, for women or as unisex. This is Trans – we see all as being both, not excluding one from the other. Garments constructed with contrasts: a shirt is not just a shirt, pants are not just pants, and as nothing in this world is only one dimension, why should our clothing be?

The 005 collection will be presented at this year´s Berlin Fashion Week Premium Tradeshow, Copenhagen Fashion Week Revolver Tradeshow, Paris Fashion Week DACH Showroom under Berlin Showroom and Shanghai Fashion Week Mode Tradeshow.

The 005 collection is a continuation of the 004 SS19 collection, with the hashtag as a platform of expression at its core, this time pushing the boundaries of not only expression, but the definition of the society we live in, and how we define and see ourselves.

For further information and requests, please contact: press@damurstudio.com

Brand profile:

DAMUR GmbH, founded in 2015 by Shih-Shun Huang, rewrites the rules of garment design using innovative textile combinations and deconstruction techniques. Progressive clothing with wearable aspects is the core of the DAMUR design mentality.
As a member of Fashion Council Germany and McKinsey experience studio, DAMUR is ever developing. DAMUR Studio produces DAMUR, an artistic fashion series. Each year, a new episode is created.
Every episode is centered around breaking through current stereotypes, myths and controversial issues present in today´s society.
The freedom seeking Berlin-attitude is prominent in the design aesthetic and wearability of the pieces, with practical denim as the core, being used in non-traditional ways, such as distinguished tailoring and cuts elevating the pieces to a higher level.