003 — #IAMSLUT




With 003 DAMUR tries to break through a current stereotype, a myth, a controversial social issue. We wanted to look more closely on Fashion and Sex. Fashion is sex. Sex is fashion. And both of these should be open for everyone, without looking at the gender.

The 003 collection #IAMSLUT is a reflection of how we see the discussion around sexuality and genders in today's world. What we see is unfair and false judgments, and all the sadness it causes. 003 fights against this and makes the statement: FASHION IS GENDERLESS. Fashion is for everyone.

This statement manifests in the pieces of 003. #LIBERATEME coats can be fastened from both sides, breaking the tradition of the garment system between men and women. The unisex approach builds the trademark regarding DAMUR's no gender -philosophy.

BE YOUR OWN SLUT, embrace the pleasure of life. You are beautiful, smart and confident, and you know the best what you enjoy of. Don’t let other's ruin your climax. They probably never even had one. 

YES, I am slut, and I enjoy the pleasure and desire of being a human.

DAMUR stands for tolerance and harmony of society. Decide who you are. Life is boring enough.


DAMUR — 003 #IAMSLUT  Credit — Stylist: Damur Huang / Photographer: Filip Kacalski Filip - Kacalski Studio / Make Up Artist: Bridget Schwartz / Model: Carl & Olga - VIVA Models  Copyright© 2018 DAMUR GmbH